News: Betty Coffman
Betty Coffman
Betty Coffman is a communications coordinator focused on research and innovation at UofL. A UofL alumna and Louisville native, she served as a writer and editor for local and national publications and as an account services coordinator and copywriter for marketing and design firms prior to joining UofL’s Office of Communications and Marketing.
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When consumers believe humanized 'Lady Luck' shares the risk, UofL research shows it can lead to risky financial choices
When people believe that a humanized “Lady Luck” shares risk with them, they may be more likely to make risky financial decisions, according to a new study published in the Journal of the Association for Consumer Research by a Un
UofL researchers lead the call to increase genetic diversity in immunogenomics
Historically, most large-scale immunogenomic studies – those exploring the association between genes and disease – were conducted with a bias toward individuals of European ancestry. Corey T.