Treat yourself – Join UofL for annual holiday shopping tour

Take a day this holiday season and treat yourself.

The University of Louisville and Louisville Independent Business Alliance will take shoppers on a Dec. 2 whirlwind tour of local shops and restaurants on the fifth annual Holiday Cards Buy Local Shopping Tour.

Those on the tour will visit locally owned businesses in several Louisville neighborhoods. The $40 registration fee includes opening and closing receptions, door prizes and transportation to more than a dozen shops on East Market Street (NULU), Fourth Street, Frankfort Avenue and Butchertown. Many of the participating shops and restaurants will offer special discounts to shoppers on the tour.

Activities begin with festive drinks and a light breakfast at the University Club on Belknap Campus at 8 a.m. Participants board a bus at 9 a.m. to begin their day of shopping and return to the club for a 4 p.m.-6 p.m. reception featuring drink samples, hot hors d’oeuvres and door prizes. The tour is open to the public, but bus seating is limited. Participants must register online. 

“The Holiday Cards shopping trip exposes our faculty, staff, alumni and friends to many of the locally-owned shops and restaurants that make Louisville such a special place,” said John Drees, an event organizer. “This event supports the local business community and helps our shoppers find unique items available only at these stores.”

Shoppers will also have a chance to enter LIBA’s “Buy Local Win $1k: hoLOUdays Contest” by submitting receipts from LIBA member stores for a chance to win a $1,000 shopping spree at these businesses.

“We’re so pleased that the University of Louisville understands the importance of having a vibrant, unique business scene in their surrounding community,” said Jennifer Rubenstein, director of LIBA. “This bus tour underscores their commitment to the city, and we’re glad to partner with them on it.”

More information about LIBA, as well as a member list, is available online. More information about the shopping tour is available by contacting Brandy Warren at 502-852-8025.