UofL’s Here & Beyond campaign soars toward success

If there’s one thing our Cardinal community knows how to do, it’s win.

The University of Louisville’s Here & Beyond campaign won 11 honors at the 40^th Annual Educational Advertising Awards, announced March 7, 2025. The largest awards competition of its kind, the Educational Advertising Awards judges the creativity, marketing execution and message impact of advertising campaigns from colleges, universities and secondary schools across the country. More than 1,000 institutions from all 50 states and numerous nations submitted over 2,000 entries this year.

Here & Beyond was a big winner in this year’s competition, taking home several gold, silver and bronze designations. The campaign’s centerpiece television commercial and IGNITE research magazine each secured gold, while digital components such as social media content and video advertisements collected silver and bronze.

The campaign debuted in January 2022 after a multi-year creative development process that involved input from thousands of students, faculty, staff, alumni and Kentuckians across the commonwealth. UofL’s Office of Communication and Marketing collaborated with several partners to bring the project to life including the university’s creative agency, BVK. Alumnus Connor May ’16 composed and performed the signature anthem heard throughout the campaign.

Through collaboration and creativity – both here and beyond – UofL continues to prove that when Cardinals work together, there is nothing they cannot achieve. 

Full list of UofL’s 40^th Annual Education Advertising Awards:

• Gold: Electronic Advertising
• Gold: Publication/External – IGNITE
• Gold: Television Advertising-Single (:30)
• Silver: Instagram Content
• Silver: LinkedIn Content
• Silver: Online Display Ad
• Silver: Total Advertising Campaign
• Silver: Total Digital Marketing Program
• Bronze: Digital Video Ad-Less Than 2 Min (:30)
• Bronze: Facebook Content
• Bronze: Integrated Marketing Campaign