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When consumers believe humanized 'Lady Luck' shares the risk, UofL research shows it can lead to risky financial choices
July 28, 2021
When people believe that a humanized “Lady Luck” shares risk with them, they may be more likely to make risky financial decisions, according to a new study published in the Journal of the Association for Consumer Research by a Un
Cardinal Stadium adds new fan experiences
July 27, 2021
UofL Athletics today announced new fan experience opportunities at Cardinal Stadium.